London Swiss Cottage Gym

177 Finchley Road, South Hampstead, NW3 6LB Directions from me
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Monthly price £43.99 £34.99
Use the gym anytime

Access anytime

Train whenever it works for you – day or night. 24/7 access means the gym’s always open when you are.

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Multi-gym Access

Multi-gym Access

On the move? Choose Plus to get access to all PureGyms that are the same price or lower than your home gym.

Book classes in advance

Book classes in advance

Plan your week your way – Core lets you book classes 8 days in advance. Unlimited classes included with membership. Please note if you are under 18 you cannot book classes.

14 days 8 days
Bring a guest 4 times a month

Bring a guest

Plus members can visit their home gym with a nominated friend at no extra cost up to 4 times per month. Friends can only visit the gym at the same time as the Plus member.

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Freeze your membership any time

Freeze your membership any time

Off-peak and Core members can freeze their membership for up to 3 months from £6.99. Plus members can freeze their membership at no additional cost for up to 3 months in a 12-month period.

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Unlimited flavoured water with vitamins

Unlimited flavoured water with vitamins

Filtered, chilled, sugar-free, and packed with vitamins, our Sports Water comes in 6 fruity flavours. Plus members can refill their bottle with unlimited servings—better for you and the environment. Core and Off-Peak members get one free vend to try it out!

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Bigger discounts on brands

Up to 60% off top brands

Plus members can enjoy exclusive discounts from tops brands, ranging from clothing, food and more at their fingertips. Get quick and easy access to all the exclusive deals anytime you want by logging in to your Members Area.

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About PureGym London Swiss Cottage

​Great News! Your gym has received a women's workout space!


Your new space will give you the opportunity to weight train with a range of free weights, lifting bays and fixed pin machines and you can still crush your functional fitness/Hyrox goals!


New kit includes the matrix perfect squat, hip thrust bench, rowing machine, BLX BOX plyo jump boxes, BootyBuilder V8, Ski & bike erg, Leg press and Leg extension.


Come and discover it for yourself!


PureGym London Swiss Cottage has over 28,000 sq ft of space all dedicated to the latest state-of-the-art gym equipment, bringing you more space than ever to complete your workout goals! Enjoy a functional zone, plate loaded kit and free weights areas, all included in your no-contract membership, 24 hours a day, 7 days a week.


You’ll find us on Finchley Road, in between Brightlinks and the Octavia Foundation.


Did you know that PureGym London Swiss Cottage is split over 4 floors? Find out more info below:


  • First Floor - Functional
  • Ground Floor – Entrance, Free Weights, Cycle Studio, Fixed Resistance Machines, Accessible Changing and Toilet
  • Lower Ground Floor – Digital Studio, Fixed Resistance Machines, Stretch, Female and Male Changing Rooms
  • Basement Floor – Studio, Stretch


We want to keep PureGym a safe environment for everyone to work out. If you plan to train at night or during un-staffed hours, please read our unstaffed hours document here to ensure your safety when at the gym.

Gym Hours

24 hours/day, 7 days a week

Features

  • No Contract

    Cancel anytime

  • 50kg Dumbbells

    Build strength with our heaviest dumbbells

  • Free Wifi

    Free O2 wifi

  • Air Con

    Air Conditioning

  • 220+ Pieces of Kit

    Cardio plus functional equipment and free and fixed resistance weights

  • PTs Available

    One-to-one training with Personal Trainers

Made for how you move

Whether you’re chasing a PB or just feeling good in your body, our equipment is here to help you train your way.

PureGym: Cardio machines, free weights, resistance machines and more. We have over 220+ pieces of leading fitness kit.

Meet the team

Need a little help? Our team’s always nearby – and our Fitness Coaches and expert PTs are here to guide you when you want to go further.

Avatar of Daniel
Daniel Gym Manager
Avatar of Sean
Sean Assistant Gym Manager

The friendliest Personal Trainers

Work 1-1 with a PT to build confidence, perfect technique and make progress that feels good in and out of the gym.View Personal Trainers
A young, male PureGym member in orange sports gear performing a deadlift being encouraged by and older, male personal trainer wearing a PureGym-branded black top

Getting to PureGym

Walking

You’ll find us on Finchley Road, in between Brightlinks and the Octavia Foundation.

Public Transport

BY BUS: Bus services stopping close by include the 35, 35A, 44B, 75, 91, 635, X10 and X31.


BY TRAIN: Finchley Road station is also a 2 min walk away, whilst Swiss Cottage station is a 4 min walk away.