Shaunna Hughes Gym Manager
Ellie Myatt Assistant Gym Manager
Lichfield Gym
Unit D, Imperial Retail Park, WS13 6AY Directions from me
Membership options
Plus
Best value Everything in Core, plus...
- Multi-gym Access
- Book classes 14 days in advance
- Bring a guest up to 4 times a month
- Freeze your membership any time
- Unlimited flavoured water with vitamins
- Up to 60% off top brands
£33.99 per month + £15 joining fee
Core
Plan includes
- Access the gym anytime
- Book classes 8 days in advance
£25.99 per month + £15 joining fee
Compare Plans
| Plus | Core | |
|---|---|---|
| Monthly price | £33.99 | £25.99 |
| Use the gym anytime | Yes | Yes |
| Multi-gym Access | | |
| Book classes in advance | 14 days | 8 days |
| Bring a guest 4 times a month | Yes | No |
| Freeze your membership any time | Yes | No |
| Unlimited flavoured water with vitamins | Yes | No |
| Bigger discounts on brands | Yes | No |
Gym Hours
24 hours/day, 7 days a week
Features
-
No Contract
Cancel anytime
-
Free Parking
Park for free while you train
-
50kg Dumbbells
Build strength with our heaviest dumbbells
-
Rehydrate with Sports Water
Sugar-free soft drink with essential vitamins
-
Free Wifi
Stay online in the gym
-
Air Con
Train in a cool, comfortable space
-
PTs Available
One-to-one training with Personal Trainers
-
220+ Pieces of Kit
Cardio plus functional equipment and free and fixed resistance weights
-
Over 2 Floors
More space to train
About PureGym Lichfield
Great News! Your gym is getting brand new kit!
The upgrade includes:
- Brand new Shape zone, our beginner-friendly strength zone, featuring lighter barbells, dumbbells, glute-focused machines, and benches — ideal for building strength with confidence.
- Upgraded free-weights area with a new perfect squat machines and fresh bumper plates.
- Upgraded functional area with a new wall ball target, a Hyrox runner and more!
- Upgraded studio.
Our gym in Lichfield is on the new Imperial Retail Park. We've filled the space with a huge selection of state-of-the-art kit so you're spoilt for choice if you want to try something new. Members also have access to a packed timetable of gym classes designed to help you get the most from each visit when you're strapped for time. Whatever your reason for looking for a new gym, PureGym Lichfield has everything you need.
The gym is next to Lidl on the Imperial Retail Park, which is on Eastern Avenue. You can park for free* outside the gym or jump on the 810, 812 or 822 bus to and from the retail park.
We want to keep PureGym a safe environment for everyone to work out. If you plan to train at night or during un-staffed hours (check your gym’s hours here), please read our unstaffed hours document here to ensure your safety when at the gym.
Great News! Your gym is getting brand new kit!
The upgrade includes:
- Brand new Shape zone, our beginner-friendly strength zone, featuring lighter barbells, dumbbells, glute-focused machines, and benches — ideal for building strength with confidence.
- Upgraded free-weights area with a new perfect squat machines and fresh bumper plates.
- Upgraded functional area with a new wall ball target, a Hyrox runner and more!
- Upgraded studio.
Our gym in Lichfield is on the new Imperial Retail Park. We've filled the space with a huge selection of state-of-the-art kit so you're spoilt for choice if you want to try something new. Members also have access to a packed timetable of gym classes designed to help you get the most from each visit when you're strapped for time. Whatever your reason for looking for a new gym, PureGym Lichfield has everything you need.
The gym is next to Lidl on the Imperial Retail Park, which is on Eastern Avenue. You can park for free* outside the gym or jump on the 810, 812 or 822 bus to and from the retail park.
We want to keep PureGym a safe environment for everyone to work out. If you plan to train at night or during un-staffed hours (check your gym’s hours here), please read our unstaffed hours document here to ensure your safety when at the gym.
Made for how you move
Whether you’re chasing a PB or just feeling good in your body, our equipment is here to help you train your way.
360 virtual tour of Lichfield Gym
Unlimited classes. Unlimited you.
Find your flow, from high energy to low impact, every class is included – and there’s something for every fitness mood and every kind of mover.Meet the team
Need a little help? Our team’s always nearby – and our Fitness Coaches and expert PTs are here to guide you when you want to go further.
The friendliest Personal Trainers
Work 1-1 with a PT to build confidence, perfect technique and make progress that feels good in and out of the gym.Getting to PureGym
You'll find PureGym Lichfield in the ten-acre Imperial Retail Park, which is next to Lichfield City Football Club.
Use this postcode: WS13 6AY
From Lichfield City Centre
- Follow A5127 (Trent Valley Rd) to Trent Valley Island
- Take the third exit on the left onto Eastern Avenue
- Imperial Retail Park is on your right (0.3miles)
From A38
From A38
- Take the exit onto A5192 (Eastern Avenue)
- Turn left onto Cappers Lane
- At the roundabout, take the second exit onto Cappers Lane (straight on)
- At the next roundabout, take the third exit onto Eastern Avenue
- Imperial Retail Park is on the right (0.3miles)
From A51
- As you turn onto A5192 (Eastern Avenue) Imperial Retail Park is on your left after 2.1 miles.
The gym is next to Lidl in the far corner and you can park for free in the onsite car park where disabled bays are available. *Parking restrictions may apply. Please check in the car park before you enter the gym. PureGym is not responsible for any parking fines.